Thou Shalt Go Forth and Promote

Posted by rookief1 on June 22, 2012 · Leave a Comment 

Money. It makes the world go around according to Liza Minelli and Joel Grey, and it has certainly made shipping Formula One around the world, to homes and circuits, a slick affair. But to get the cheque signed a sweetner must be offered, indeed the land of sponsorship is one laden with pitfalls for Bernie … Continue reading →

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Formula One: One Team

Posted by rookief1 on May 13, 2012 · Leave a Comment 

“While the competition on track may be as fierce as ever, but times like these are a reminder that as a sport, we are very much a community.” When you consider Formula One as a sport it is highly apparent it is one of the most competitive fields out there, not only do you have … Continue reading →

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Off Season: Change Places!

Posted by rookief1 on January 6, 2011 · Leave a Comment 

If this is your first week back at work after the Christmas break, then spare a thought for the guys and girls in the PR offices across the F1 sphere. Those at Force India and Ferrari have been thrust into overtime, battling the media and the rumour mill since 2011 crashed into life. Barely into … Continue reading →

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