21st Century Formula One: The Social Paddock

There is no doubt that, since its inception, groundbreaking technology has been at the forefront of Formula One. It’s always been about gaining those extra tenths. How? Through exorbitant budgets, a design genius, talented drivers, a committed team? There are so many variables that it’s a matter of these plus more, and perfect timing. And … Continue reading

2011 Launches: Part 2

We’ve had the majority of the launches now (part 1 is here), but there are a few stragglers to round up as we head ever closer to the second test in Jerez. Even without bias, it would be hard to ignore the hype surrounding the highly anticipated launch of McLaren’s 2011 effort. The MP4-26 interest would … Continue reading

Off Season: Change Places!

If this is your first week back at work after the Christmas break, then spare a thought for the guys and girls in the PR offices across the F1 sphere. Those at Force India and Ferrari have been thrust into overtime, battling the media and the rumour mill since 2011 crashed into life. Barely into … Continue reading

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